Introduction
OVO Clothing has made a significant mark in the fashion industry, merging music culture with luxury streetwear. But who truly owns and drives this dynamic brand?
Drake’s Role in Establishing OVO
The brand was born out of Drake’s desire to create a lifestyle brand that resonates with his music and personal identity. His involvement has been instrumental in its growth.
The Co-Founders: Oliver El-Khatib and Noah “40” Shebib
El-Khatib, OVO’s chief strategist, ensures the brand’s alignment with streetwear trends, while Shebib’s production background infuses creativity into the brand.
Ownership and Structure
While Drake is the face, El-Khatib and Shebib are co-owners and contribute equally to OVO's strategic and creative direction. This balanced ownership structure strengthens the brand’s appeal.
Partnerships with Major Brands
Collaborations with Jordan, copyright, and Roots further solidify OVO’s status. Each partnership aligns with OVO’s identity, enhancing the brand’s exclusivity.
How Ownership Reflects on OVO’s Image
Ownership by a musician like Drake means OVO consistently has a cultural edge. This ownership model makes the brand a beacon for fans who identify with its unique style.
Conclusion
While Drake’s vision drives OVO, its success is a collaborative effort between the three founders, reflecting a powerful blend of music, streetwear, and culture.